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IBM Social Sentiment Index: More Americans Feeling Optimistic About Travel, Spending This Memorial Day Weekend

ARMONK, N.Y. May 24, 2012 IBM social media sentiment Memorial Day Memorial Day

http://photos.prnewswire.com/prnh/20120524/NY13201-INFO

http://photos.prnewswire.com/prnh/20090416/IBMLOGO

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Surprisingly, sentiment on the topic of gas prices, which have only recently gone down from their highest prices of the year, is considerably more positive than last year, with a 5 to 1 ratio of positive to negative mentions in 2012 compared to a 1 to 1 ratio in 2011.

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January 1 to May 16 Memorial Day Memorial Day

Marty Salfen Memorial Day

The wealth of online content around travel — from traveler review sites to public conversations on Twitter and Facebook — has become very influential in how people determine their travel plans. Understanding the positive, neutral and negative nuances of their conversations and who is influential can help airlines, hoteliers and other travel service providers better market products and services to their customers, strengthen brand loyalty and respond in real-time.


www.ibm.com/analytics

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To join the conversation, follow the hashtag #IBMIndex

Sara Delekta Galligan

[email protected]

SOURCE IBM

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