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IBM to Research Urban Transport Issues in Morocco

RABAT, Morocco May 21, 2012 IBM Morocco Rabat

http://photos.prnewswire.com/prnh/20090416/IBMLOGO

Rabat US$50 million

Winning cities get the benefit of some of IBM’s most talented employees who examine critical top priority urban issues such as transportation, health, housing, economic development and public safety. The IBM team then creates a comprehensive plan of creative solutions which they present to the city’s leadership addressing each top priority issue.

Rabat Morocco Rabat

Rabat

  • Governance of the urban transportation sector
  • Integration of the various transportation modes (Tramway / Bus / Taxi)
  • Implementation of a sustainable economic model for public transportation
  • Conducting and implementing change

Rabat Abdallah Rachidi

Morocco

  • At the Ministry of Agriculture, the IBM team helped design systems to help farmers increase revenue.  This included a system that automatically disseminates market prices using phone texts and speech recognition technology.  The team also provided advice on establishing international food exchanges and an irrigation advisory system that uses analytics technology.
  • At the Ministry of General and Economic Affairs and the Department of Social Economy, a team of IBM employees proposed a national strategy to implement the "Badawi Souk" to increase the revenue of rural entrepreneurs.
  • At the ARDI Foundation, the IBM team recommended marketing methodologies for market segmentation and product design, including tactics such as client surveys, word-of-mouth advertising, and an incentive system.
  • At the Moroccan Women Network for Mentoring, the IBM team developed a two-year plan to help the organization develop a charter, training manual, blog, social networking guidelines, and web advertising strategy.

Africa South Africa Tanzania Nigeria Ghana Kenya Morocco Egypt

www.citizenibm.com

Ari Fishkind

[email protected]

Nadia Kallel

[email protected]

SOURCE IBM

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