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ICANN’s Ruling on New Domain Policy

On Risks and Costs:
Like those who missed the chance to purchase their preferred “dot com” extensions over two decades ago, brands who miss out on their dot brand TLDs could take years to catch up with their competitors, and even risk being locked out entirely if a “confusingly similar” word is registered as a TLD (if “.apples” were registered, Apple Computer could not acquire “.Apple”). Ultimately, the risks and costs associated with not acquiring a “dot brand” gTLD are numerous, but the potential for success and the opportunity to lead the Internet in a new direction is even greater.

About Ben Crawford
As CEO of domain name industry innovator CentralNic and its recently established gTLD service dotBrand Solutions, Crawford enables online marketers, brands and entrepreneurs to acquire and control the most valuable real estate on the Internet: top-level domains. Following an early career working in licensing and marketing with the major motion picture studios and global cable channels, Crawford played an integral role in the earlier phases of online adoption, particularly in the sectors of sports, gambling and art. In 1996, he negotiated one of the first deals to create content for Microsoft’s then-new MSN; from 1998-2000, he was the executive producer of IBM’s official site for the Sydney Olympic Games, drawing in 11.3 billion hits in two weeks to set a record for the highest website traffic of the twentieth century; subsequently, Crawford went on to lead several media businesses, including SportBusiness Group, Louise Blouin Media and MutualArt.com, before being named CEO at CentralNic in 2009.

To schedule a meeting or call with Ben Crawford, please contact Doug Ruchefsky at 646-695-7050 or [email protected]

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