NEW YORK April 19, 2012
Under the new partnership, brands can now access anonymized retail sales insights from participating retailers in Incentive Targeting’s national retail network. They can for the first time measure social media advocacy programs, delivering the exact dollar impact of the "influencers" (those who test and review products) and impact on the "influenced" (those exposed to the reviews) in driving in-store action and purchase.
SML owns Smiley360.com, a community for influential consumers who experience products and services, and utilize their Single-Click Sharing Technology tools to publish recommendations to their social networks. By anonymously linking the online social behavior of Smiley360 users and their followers to in-store purchase data, Incentive Targeting can track brand and category usage before, during and after a Smiley360 influencer program at participating chains.
About Social Media Link
Social Media Link (SML) is the leading tech-enabled marketing services company that amplifies social media advocacy for brands. We make it easy for brands to activate impactful and trusted recommendations across social media, triggering in-store action and leading consumers through the path to purchase. SML’s brand activation platform, Smiley360.com is proven to drive engagement, advocacy, reach and purchase conversion, all measurable via our custom reporting and analytics.
About Incentive Targeting
Incentive Targeting partners with retail chains to provide a targeted marketing service to manufacturers of grocery and consumer products. Using our service, manufacturers market directly to individual shoppers across our entire retail network—based on each person’s detailed purchase history. Promotions are delivered via any available distribution channels, such as email, direct mail, or register tape. Our patent-pending personalized marketing automation technology allows non-technical marketing executives to design sophisticated targeted promotions—and measure ROI in real time—directly over the web.
SOURCE Social Media Link