FreeWheel’s technology will allow IGN to maximize revenue by offering more impactful ads across multiple syndication channels. Currently, IGN is ranked number one in gaming information videos, making up 38 percent of all gaming information category video views.*
Through this relationship, IGN will use FreeWheel’s flagship product, Monetization Rights Management® (MRM), to efficiently structure and control its online video advertising capabilities, including manage its ad sales rights, forecast inventory, serve ads and analyze performance. Pre-rolls, post-rolls, mid-rolls, overlays and rich media are some of the advertising products that will be made possible through MRM’s features.
About IGN Entertainment
SOURCE IGN Entertainment