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IgnitAd Launches Self-service Ad Optimization Solution for Publishers

TEL AVIV, Israel Jan. 26, 2011

$2 million

ignitAd provides a user-friendly and transparent self-service ad optimization solution that auctions any publisher’s available display ad inventory across ad exchanges, ad networks and other demand-side partners. By making ad optimization intuitive and efficient for publishers of any size, ignitAd is creating new content monetization opportunities for its demand-side partners.

What differentiates ignitAd’s ad optimization solution from others in the online advertising market is its Bid Optimization Management technology, which is based on a proprietary predictive analysis and advanced bidding algorithms. By forecasting demand patterns at various price points using advanced predictive analysis algorithms, ignitAd’s Bid Optimization Management technology can proactively predict the highest paying advertising source for each impression, thereby achieving optimal revenue for the publisher.

For ad networks, ad exchanges and demand-side partners, the ignitAd solution provides an extended reach along with complete publisher transparency and visibility, ensuring that every ad can be traced to the very page of web content on which it ran.

Eyal Halimi

"We’ve tried other leading yield optimization solutions, and chose ignitAd due to their better results," added Halimi.

Assaf Roth

About ignitAd

ad optimization Ad Optimization

Contact info:

Uriah Av-Ron

PR for ignitAd

Email: [email protected]

Tel: +1 (646) 755-6120

SOURCE ignitAd

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