Latest News® CRM Wins Multi-Housing News Technology Choice Award

Apartment Lead Management by® Chosen by Industry Voters as a Preferred Service

DALLAS, TX (PRWEB) September 18, 2014

Multi-Housing News has been distinguishing preferred technology providers for the multi-family industry for the last 10 years. The magazine conducts an annual election to determine winning companies in their fields of expertise.® was selected as a choice Lead Management provider in this year’s competition for the 2014 Technology Choice Awards: “Companies who provide flexible customization, competitive pricing, and the most innovative solutions, all backed by superior customer support. The industry users have voted these firms as those that stand out among the rest.” was created by web and software developer in 2006. Like many technological advances, it was first inspired from a question posed by a client: “Since my new website is getting four times more traffic, why am I not getting more leases?”

Becca Wilson, President and CEO of, attained extensive property management experience from working eleven years as Assistant Controller and Information Technology Manager for Case & Associates, a large real estate development and property management firm. She established in 2000. Ms. Wilson realized her client’s question was valid: the apartment industry needed an Internet based lead management tool that would accumulate Internet leads into one location, create accountability for tracking and performance review and provide on demand reporting—all while engaging the prospect. was a result of Wilson’s years of experience in the apartment and commercial leasing and management arena combined with an outstanding development team. The software as a service (SaaS) provider continually improves features for subscribers and offers optional plug-ins for minimal fees. It can be integrated with popular property management accounting providers, call centers, revenue management programs and many other multi-family industry services. Leasing, traffic and availability information can be automatically exchanged. It is not surprising has been selected as a winner by popular vote.

“All of my leasing teams love the software product. It was extremely easy to learn and implement. We have been able to track all of our marketing sources more accurately than ever. has made email responses quick & consistent and has streamlined the follow up process,” says Rick Holcomb, Area Vice President for Lincoln Property Company.

The lead management program guides both leasing professional and prospect through the leasing process. Without lead management, a typical Internet lead will arrive in a community’s email inbox mixed in with all kinds of email communications from requests for maintenance to invoicing. has conducted national, online secret shopping surveys for years for apartment communities that do not use a lead management program. The resulting statistics remain consistent: an average 50% of online leasing inquiries are never answered at all. That means the cost of a recognized lead is actually double what it could be and resulting lease conversions are about half the possible return on related advertising investments.

The sophisticated customer relationship management tool tracks every step of prospect communication, from which staff member is assisting the prospect to the client’s behavioral response while reading email communications so that it’s easy to determine their preferences. The program schedules appointments and sends reminders. One of the favorite features is the pre-written emails and interactive brochure that includes a photo gallery, floor plans, specials, and contact information all in a concise format. provides customized email templates that anticipate every conceivable leasing topic from large pets to waiting lists for special units. The leasing agent need only edit or add specific information, assuring communications are professionally written and grammatically correct. tracks advertising expenses along with advertising source performance; it computes feasibility reports based on what advertising is contributing to the leads and leases and what percent of the advertising budget is required to maintain the source. It reports demand by the time of day, demographic profiles and geographic locations. It can also send text message alerts. The program picks up dropped call information when the telephone number is available; additionally for a small fee, users can track ad sources by phone number, record calls, and respond to phone messages through the dashboard. Emailkast is also an optional add on feature that provides broadcast email, which is ideal for announcing specials or invitations to events. A “desk-free” version is complimentary with through a companion software called SweetSpot that Spherexx developed chiefly for iPad/Tablet, but works equally well on desktop or laptop computers. SweetSpot allows leasing professionals to communicate with prospects while doing inspections, out of the office, or away from the community.

The rollup corporate reporting is extensive and data can be sorted in a choice of formats.

The executive dashboard will show a claim rate, contact rate and average response time at one glance in real time. It also reports summary data per community. Hundreds of reports are available; a manager can also have predetermined reports emailed to them at requested intervals. It is very easy to drop in on an individual property’s leasing activity or review regional or total portfolio performance.

About—Prospect Engagement | Advertising Analytics | Lease Conversion

Created specifically for the apartment industry, delivers all your valuable leads into one conversion centric depository. is a leasing coach and a customer engagement tool that instantly organizes the leasing team’s priorities and keeps responses queued for effective follow-up. Advertising analytics are included. Optional features provide broadcast email delivery through Emailkast, plus telephone monitoring in addition to standard missed call collection. Portfolio-wide dashboard offers corporate review. Tablet version included. Visit here for an ONLINE DEMO and request more information at

About—Ad Agency | Software Development | Business Intelligence is recognized as an established leader for website, Internet marketing and software development services since 2000. With offices located in Tulsa, Dallas, and Houston, the company has been distinguished as one of INC5000’s fastest growing companies. is a recipient of International Summit Creative Awards for creative and communication excellence and Internet Advertising Competition (IAC) awards for best real estate website and for outstanding websites. is also a 2013 Webby Honoree. offers a wide selection of professional services including web design and development, touchscreen kiosks, Internet lead generation tools, online advertising, consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copy writing, as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming.

The company has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales and increase property values. These applications are branded under,,®,,® Revenue Management Asset Optimization and RentIntel Business Intelligence. provides web-based prospecting, marketing, advertising management, and support services. has provided services to innovative real estate companies like Abacus Capital Group LLC, America First Properties Management, Sandalwood Management, CompassRock Real Estate, Lincoln Property Company, JMG Realty, and ZRS Management, LLC. The company represents over one hundred thirty years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals.

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