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IMA Launches a New Online Store in Time for the Holidays – Sees Dramatic Increase in Sales and Conversion Rates

GILLETTE, N.J. Feb. 7, 2011 Alex Cranmer

After twenty years of strong sales to collectors through traditional channels via trade shows and quirky catalogs, IMA realized it was time to add eCommerce to the mix. "In 2003 we launched a practical, but limited eCommerce site," said Cranmer. "The site performed well, but as our traffic, revenue and orders increased by 25% each year, we found that we required a much more robust and scalable online store that could grow with us." After much research Cranmer selected Magento as the platform for his new site.

After a competitive bidding process, IMA picked open source consulting and implementation firm, CorraTech, "I knew I could get good design anywhere," Cranmer said. "But I wanted a strong technology company, not just another interactive agency, to do the work." CorraTech is an Enterprise Partner of Magento and has nearly a decade of experience working with commercial open source software.

Ron Bongo

Patrick Puck

"Because Magento is open source, and because OrderMotion provides a SaaS solution with an open API, our two teams were able to work in parallel," said Bongo. "This sped up the process and is a great example of what we call Open Solutions: Open source, SaaS, mobile, cloud computing-all working together to form a complete solution."


"The success IMA is seeing with its new site is a testament to the benefits Magento brings to the eCommerce space," said Bongo.  "The team effort between CorraTech and OrderMotion shows the power of the open solutions approach."

About CorraTech

the United States Montclair, NJ

About OrderMotion(R), Inc.

Burlington, MA

Jane Schloth [email protected]

SOURCE International Military Antiques

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