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ImpactRx Releases 2010 Oncology Promotion Report

MOUNT LAUREL, N.J. Jan. 31, 2011 January 2011

ImpactRx’s mobile pharmaceutical market research system offers a longitudinal network of 475 oncologists who use iPhone technology and proprietary software to provide real-time data about sales representative promotion, meeting and event participation and patient treatment options.  This year the data was supplemented with research into physicians’ online behavior provided through a joint offering ImpactRx has with comScore, a global leader in measuring digital traffic and readership.  The result is a unique view of the promotional landscape in the fast-paced and ever-changing oncology market, helping pharmaceutical companies make the most of every minute with key physicians.

Richard Altus

http://www.impactrx.com/pdf/OBR_93850_IMPACTRX.pdf

Key data highlighted in the article includes:

  • Share of Attention – Sales Representative Oncology Product Details 2006-2010
  • Top 25 Products Detailed by Sales Representatives 2009/2010
  • Oncology Sales Force Top Tier Rating 2010
  • Sept 2010
  • Sept 2010

About ImpactRx

Mount Laurel, NJ www.impactrx.com

CONTACT:

Jennifer Aguilar

Sagefrog Marketing Group, LLC

215-230-9024

[email protected]

SOURCE ImpactRx

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