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Impulse::Reactor to Allow Game Developers to Implement ‘Free to Play’ Into Their Titles

SAN FRANCISCO March 1, 2011

Brad Wardell

Impulse::Reactor has been in beta for the past year to select development partners. It enables game developers to add DRM, multiplayer match-making, community features, and DLC support. The March beta update will be adding feature unlocking and premium DLC support.

What makes Impulse::Reactor compelling is that it does not require an external client to be included with the game. Instead, the developer only has to include the Impulse::Reactor DLLs with their title and pick and choose which features of it they wish to make use of.  The new features of Impulse::Reactor streamline the process of managing the selected features and content and vastly reduces implementation time as it integrates seamlessly with other SDKs. Because it doesn’t require an external client, it is more palatable to retailers and digital distributors since it is ‘vendor neutral.’

"This is particularly cool for gamers," said Wardell. "When a gamer loads up their game, they will see an option called ‘Add Features.’ Choosing this option will take them to an in-game catalog that displays all features available. Some features may be content (maps, campaigns, levels, skins, items, quests, etc.). Other features may be extensions to the game itself (multiplayer, new game modes, etc.). This allows for greater selection and choice on the gamer’s end, and on the developer end, a more streamlined development experience with greater value add."

Brian Clair

General availability of Impulse::Reactor v1.0 is anticipated in summer 2011.

About Impulse

Impulse enables users to quickly purchase, download, install and update any of thousands of available games, applications, and utilities to their machine. Once purchased, the program becomes associated with their account. If a user purchases a new PC or reformats an existing PC, a user can install Impulse, log in with their account and instantly re-download all their programs.

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