DAYTONA BEACH, Fla. April 20, 2012 DMEautomotive April 26th 2pm EDT The Changing Service Loyalty Landscape Marketing Success in a Changing Service Loyalty Landscape
Steve Finlay Mark Conner Mike Martinez
"Service is now 47% of the average dealer’s profits, but only 23% of dealer service customers are loyal — and Aftermarket chains are reaping the majority of lost dealership service business," said Martinez. "The WardsAuto Dealer Service Customer Loyalty webinar will provide dealerships with actionable strategies to turn these straying customers into loyal customers. It will also reveal key data about service customers that will help dealerships better – and more cost-effectively – target their service marketing."
The webinar will feature critical intelligence on the dealership service customer gathered by DMEautomotive’s Strategy & Analytics division for its recently released service loyalty white papers and is based on behavior and preferences of 4,000 U.S. vehicle owners. Attendees will automatically receive a free copy of each of the whitepapers.
DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
Daytona Beach, Florida Jacksonville, Fla.
 Conducted 2011. All respondents were responsible for service-related decisions on their primary vehicles(s) and purchased auto service within the last year.