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Increasing Quality Leads via Website Message Match

BOULDER, Colo. July 13, 2011 search engine marketing agency

SmartSearch Marketing creates, manages, and optimizes client’s PPC (Pay-Per-Click) campaigns. In addition, SmartSearch develops and actively tests PPC-specific landing pages and microsites utilizing ion interactive’s LiveBall platform.

Combining our strategies with the dynamic capabilities of LiveBall allows our clients to have complete message alignment – all the way from search engine query, to PPC ad copy, to messaging on landing pages. This is instrumental in increasing quality leads for our clients, Dale Hursh

Marketing Message Alignment

SmartSearch Marketing continues to improve conversion rates and gain more quality leads for their clients, especially now that more robust message alignment is efficiently integrated into their PPC keywords, ad copy, and landing pages – thanks to LiveBall.

Impressive Results

After SmartSearch Marketing implemented dynamic message alignment via PPC campaigns and microsites for their client, QAD (a leader in enterprise applications), improved conversion rates and a corresponding increase in leads were experienced for some campaigns ranging from 0% – 16%.

landing page message match test

About SmartSearch Marketing

search engine marketing company

About ion interactive

landing page software

About QAD

On Demand ERP solutions

SOURCE SmartSearch Marketing

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