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InCrowd Names Heather Alcott Vice President of Business Development for Real-time Market Research

Boston, MA (PRWEB) January 23, 2012

InCrowd, the first to bring real-time market research methodologies to the life sciences industry, today announced Heather Alcott as Vice President of Business Development. In this newly created position Alcott will be responsible for leading the sales organization and driving growth of InCrowd’s real-time research platform in the healthcare sector.

“Heather’s strong entrepreneurial background combined with her market research experience makes her a perfect fit for the role,” said InCrowd’s CEO Janet Kosloff. “Having launched and developed Rockhopper Research into a prosperous business she understands what’s required to make a startup firm successful and we are thrilled to have her join our team.”

Alcott began her market research career with ACNielsen at the headquarters in Oxford, England. She later moved to the ACN Atlanta office managing product portfolio development and consumer engagement for Fortune 500 clients.

Leaving the corporate world to follow her pioneering spirit Alcott joined the startup Bizrate and began selling online market research to Fortune 100 companies. Combining her market research skills and entrepreneurial focus she started Rockhopper Research, creating a multimillion-dollar business with an emphasis on international online qualitative research.

“InCrowd is bringing something truly innovative to healthcare market research, their technology platform along with specialized crowdsourcing provides research results within hours, even minutes,” said Alcott. “Clients can now, in real-time, access market information that was previously unavailable for several weeks. When you think of launching a new product, knowing how well your marketing message is resonating is critical. Knowing in four hours, not four weeks is a competitive advantage.”


InCrowd was launched in March of 2011 by three experienced market researchers who saw a need and knew there was a better solution; Janet Kosloff, CEO, Diane Hayes, PhD, President and Kathleen Poulos, Senior Vice President. Together the co-founders bring over 60 years of medical, business technology and market research knowledge to the company. InCrowd provides the life sciences industry with immediate access to health care professionals through an on- demand platform designed to enable real-time capture of market insights specifically tuned to the immediate needs of the client.


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