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Indoor Location-Based Services To Be the Next Multi-Billion Dollar Market Created by Smartphones

FARMINGTON, Conn. May 23, 2012 /PRNewswire-iReach/

Indoor Positioning: Mapping, Technology & Services

Indoor maps are a prerequisite for providing context to the positioning offered by the various solutions mentioned above. This study analyzes this section of the ecosystem, providing an estimate of the number of maps available in 2011, and forecasting growth through to 2020, as well as providing market share information of the leading map suppliers.

This study also discusses the current abilities of various technologies proposed for use as part of a location system, before analyzing the positive and negative attributes associated with each one. Further to this, existing and forecast penetration of these technologies in smartphones and tablet PCs is provided from 2011 to 2016, along with data on notebooks.

indoor location positioning R&D

Location-Based Advertising and Marketing

Location is only one of many components in successful targeting, and marketers must also strive to leverage other contextual and behavioural information. High-precision real-time geotargeting is today sparsely used, and rightly so as most campaigns do not require targeting with an accuracy of a few meters. Hyper-local campaigns are nevertheless becoming more common. C. Berg Insight anticipates that geotargeting gradually will become ubiquitous and available across the entire mobile channel.

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