FRANKLIN, Tenn. Feb. 1, 2011
In addition to providing consumer-generated content on its website, the Infiniti brand is active in many social media channels because Infiniti desires to connect with owners and allow them to connect with each other. For example, in recent months Infiniti Facebook members have participated in exclusive new vehicle launch driving programs for the 2011 Infiniti M and 2011 Infiniti QX.
Infiniti’s partner in adding the owner-generated content to its website is Bazaarvoice.
The program began this spring and will expand over the next few months as more reviews are posted to the site and additional Infiniti owners share their reviews. In addition to creating a transparent forum for people to talk about their Infiniti, the reviews also provide the brand with valuable information and insight.
"We value this additional channel of feedback from our customers," said Poore. "Our team will be reviewing the content for insights and opportunities to continue to refine and enhance both our products and our ownership experience."
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