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InfoGin Introduces Content Overlay V3.0 Enabling Mobile Operators to Stay a Smart Pipe

BARCELONA, Spain February 15, 2011 http://www.infogin.com

Eran Wyler

At a time when heavy-traffic-generating devices allow browsing in an off-portal environment, InfoGin’s Smart Pipe Package offers mobile carriers and publishers a constant presence with their subscribers. On mobile phones, Content Overlay V3.0 is displayed to users with a swipe of a finger in the form of a toolbar on a transparent layer or as a floating toolbar at the bottom of netbooks and laptops screens. Content Overlay V3.0 delivers monetization opportunities and additional benefits to carriers and users, including:

     - User access to portal content from any off-portal site     - Marketing campaigns and advertising     - Operator-controlled content Alerts and notifications - communicate with     the user while surfing by interfacing the operator's alerts engine     - Multiple monetization options - operator storefront, application     download, operator's search results     - Latency reduction and traffic optimization (based on optimization     package purchase)     - Clientless solution  

By using InfoGin’s Content Overlay V3.0, mobile users enjoy the benefits of an outstanding contextual browsing experience while improving their efficiency in numerous everyday life situations.

Key Benefits to Mobile Users

1. Content Adaptation: Deliver on missing browser capabilities, such as flash.

2. Keep a close eye on mobile communications expenses: Gain easy access to important information from the carrier, such as payments balance, new available packages and more.

3. Personalized content: Access pre-configured services.

4. Smart shopping: By clicking on pre-set, customized icons, users gain easy access to a realm of applications that allow them to enjoy a smart shopping experience: compare prices, receive discounts, coupons and advertising inserts.

5. Enjoy and share content from the carrier’s zone: Users enjoy any kind of rich content like entertainment or news from the mobile operator’s zone and share it easily with friends through different available social networks, allowing for complete synergy between the Web and users’ personalized applications.

6. Pushed alerts and notifications from social networks and selected alerts: Keep up to speed with the latest content from the mobile carriers’ portal, updates from friends through social networks or discount coupons.

7. Smart content access and review: Use find-in-page, search and text-to-voice capabilities anytime, anywhere, while studying, travelling or driving.

Barcelona, Spain [email protected]

About InfoGin

With more than 10 years of research and development, InfoGin is the pioneer and market leader in telco-grade mobile browsing, enabling the ultimate surfing experience on any mobile device. Carriers and content providers use InfoGin solutions to regain subscribers’ ownership, increase value-added services revenues and control operational costs.

InfoGin’s solutions span the facets of mobile browsing and include intelligent, automatic content and functionality adaptation; clientless, personalized overlay operator portals and toolbars; and traffic and data optimization and acceleration. In addition, InfoGin professional content authoring and development tools significantly reduce the costs of delivering optimized mobile content to a wide variety of devices.

April 2000 Israel http://www.infogin.com

     InfoGin Media Contacts:     Mona Popilian-Yona     Director of Marketing     InfoGin     [email protected]     +972-52-625-2226      US Media Contacts:     Cathy Caldeira     Metis Communications     [email protected]     +1-617-236-0500      EU Media Contacts:     Patrick Smith     JoshuaPR     [email protected]     +44 (0)7734-600-553   

SOURCE InfoGin

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