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Infosys and WPP Unveil the First Comprehensive Cloud-Based Platform That Simplifies Digital Marketing – Infosys BrandEdge™, in Partnership With Fabric, a WPP Company

BANGALORE, India LONDON NEW YORK April 23, 2012

Three leading Global 200 companies are leveraging the platform to accelerate digital engagement

BrandEdge

Martin Sorrell London

BrandEdge

BLUE framework, BUILD LISTEN UNDERSTAND ENGAGE

  • BUILD:
  • LISTEN:
  • UNDERSTAND:
  • ENGAGE:

Offered in the Cloud, the platform is available in a subscription-based, pay-per-use model. This will enable marketers to convert their capital expenditure into variable operational expenditure while embracing the latest advances in technology and marketing.

S. D. Shibulal, Chief Executive Officer and Managing Director, Infosys said BrandEdge BrandEdge

Martin Sorrell BrandEdge™

Additional Links

Infosys BrandEdge Website

Infosys Edge Website

IDC Whitepaper

Fabric Website

WPP Website

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About Fabric

Fabric WorldWide Ltd is a specialist technology company and provider of WPP’s client side platform. Our technology is based around The Fabric client-side DMP and Marketing Operating System, which allows marketing data and ways using this data to deliver relevant communication programs to be consistent across channels, and across different parts of the client’s organization. The purpose of the business is to enable clients to use the consumer signals from digital channels faster, more intelligently and more centrally in their business

About Infosys

http://www.infosys.com

Safe Harbor

India India March 31, 2011 September 30, 2011 December 31 http://www.sec.gov

Asia Pacific
Joya Ahluwalia

Shamima Begum

Danielle D’Angelo

Chris Perry

SOURCE Infosys Ltd

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