– A New Prebuy Module: Allows buyers to construct various media plans for a campaign, compare the plans and identify which one best meets campaign goals, and activate that plan so buys can be placed.
– Advanced reporting capabilities: Supports multi-channel marketing. Users can easily compare broadcast, online, mobile, print and other marketing channels.
– Shortcuts: Automatically create and email PI payout reports to all stations and media outlets with active PI contracts.
"The 2012 release of MMS is part of InfoTech’s ongoing dedication to offering our direct response clients state-of-the-art applications," said Derek Viglianti, InfoTech’s EVP of Marketing Systems. "We are constantly responding to client needs, while using the most advanced Web technology available." Regarding future releases, Mr. Viglianti said, "We have many more features on the way, including reporting on iPad and other tablet devices."
Headquartered in midtown Manhattan, with offices in Minot, North Dakota and other locations, InfoTech is a software house and systems integration company offering a variety of services and products, including: Financial Services Software, Marketing Systems, Federal/DoD Systems, Labor Management Systems, Application Development & Integration, IT Outsourcing and other related technology services. To learn more, visit http://www.infotechfb.com or contact InfoTech at (212) 245-4222.
InfoTech’s Media Management System is a Web-based solution for direct response campaigns across various media, including broadcast, print, Internet and more. Long form, short form and per inquiry are easily managed, from initial planning, buying and traffic to data import, results analysis and export to accounting systems.
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