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ING Introduces Dynamic Spanish-Language Life Insurance Education Web Site

MINNEAPOLIS Jan. 26, 2011

Butch Britton

Fabian Gonzalez

Modeled after the company’s English-language site, ING for Life en Espanol includes Hispanic actors and culturally relevant language and references.  After completing the research and education process, the site offers users the opportunity to move to the buying process.  With just a few clicks of a mouse, users can get life insurance quotes and connect to a licensed, Spanish-speaking life insurance agent that will help them complete a life insurance application.

For insurance professionals and brokerage agencies, ING for Life(SM) and ING for Life en Espanol creates an opportunity for firms to efficiently reach middle-income and Spanish-speaking consumers.  With co-branded URL addresses, firms can utilize the tools to generate ready-to-buy customers.   Firms not designed to handle significant application fulfillment or Spanish-language consumers can utilize an ING-approved fulfillment organization to respond to consumer questions and complete the sales process. Kay Eller [email protected]

Products and service offered by the ING family of companies.

ING is a global financial institution of Dutch origin offering banking, investments, life insurance and retirement services to over 85 million private, corporate and institutional clients in more than 40 countries. With a diverse workforce of about 105,000 people, .

In the U.S., the ING (NYSE:   ING ) family of companies offer a comprehensive array of financial services to retail and institutional clients, which includes life insurance, retirement plans, mutual funds, managed accounts, alternative investments, direct banking, institutional investment management, annuities, employee benefits and financial planning.   ING holds top-tier rankings in key U.S. markets and serves nearly 30 million customers across the nation.  For more information, visit .

Americans Attitudes Towards Life Insurance

U.S. Hispanics and Life Insurance $25,000

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