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Innovative Undergarment Company Takes Their Wares Directly to Their Facebook Fans with Moontoast Social Commerce Products

NASHVILLE, Tenn. Feb. 9, 2011 KLeN Laundry

April Froke

Several of KLeN’s sponsored athletes are promoting the line of eco-friendly undergarments to their fans. Motocross Star Bryce Stavron said, "Motocross fans and the athletes are all part of the same community. We already share info about everything – equipment, events, hot spots, good music, and cool products like KLeN. Having the store just makes it easier."  

In an interview with, Froke said her biggest challenge is "getting the retailers to take a chance on a new company and new category."  

Getting prime shelf space with key retailers has always been a make-or-break factor for manufacturers, especially "indie" start-ups like KLeN.  Blair Heavey, Moontoast CEO says, "We’re really excited to be helping cool, up-and-coming companies like KLeN build their businesses with social commerce. Using products like our Distributed Store on platforms like Facebook, really levels the playing field."

KLeN’s alliances with action sport companies, events, and athletes have helped the company build a strong fan base on sites like Facebook. Although Froke and her team – many of them action sports enthusiasts themselves – love bringing the KLeN eco-friendly message and product to live events and are proud to be carried by a wide range of specialty sports and fashion retailers. KLeN also sees the value of bringing an up-and-coming brand directly to consumers via social commerce tools like Moontoast’s Distributed Store.


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