AUSTIN, Texas Feb. 24, 2011
According to the Interactive Advertising Bureau’s Internet Advertising Report, spending for Internet advertising increased 11.3% during the first six months of 2010. A recent Forrester report stated that 43% of marketers plan to increase their interactive budgets for 2011, particularly for social and mobile efforts.
Digital marketing is currently experiencing a boom, with "digital" serving as a catchall term to encompass social, mobile and metrics. These trends, combined with Tocquigny’s "Measured Approach" metrics methodology, have led to the agency’s growth and its ability to deliver results.
Notable agency highlights include:
- Gained the Jeep® brand as a client and developed the TripCast™ iPhone app
- Regent University
- Expanded marketing efforts for Teradata by creating an event that visualized knowledge as the socialization of data. This has garnered a finalist position in the SXSW awards
- Established the agency’s expertise in the energy sector with Pedernales Electric Cooperative, Reliant Energy and Illumnitex
A Measured Approach Yvonne Tocquigny BtoB Adweek
Yvonne Tocquigny http://www.tocquigny.com/about-us/leadership/YTocquigny
Accolades Public Relations