NEW YORK July 27, 2011
From data visualization to functionality to security, Genome is a groundbreaking tool, that helps advertisers better valuate online audiences for maximum campaign performance. The platform can be easily integrated into DMP’s and existing technology stacks, allowing agencies to fine-tune their media allocation across Trading Desks and branded media buys.
"Data has never been more widely available than it is today. The challenge has become about determining which data to apply to execute successful campaigns," said Katz. "Current index-based planning tools lack accuracy, and Genome strives to fill that gap by steering advertisers towards optimal audience targeting strategies to build brand value, increase sales and improve ROI."
Genome extends interclick’s commitment to transparency, providing clear lift analysis outlining which data works on which sites to align media and data assets. The platform’s enhanced segmentation capabilities scale audiences to meet your campaign needs and provide feedback on size/performance ratio, to predict and extend existing consumer segmentations strategies.
Genome maintains stringent data security, enforcing ownership and segregation of data, which will never be co-opted.
SOURCE interclick inc