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Internet marketing pioneers set for Tehran

February’s conference will be used to promote the electronic commerce culture and draw attention to the way both the public and private sector can come together to contribute to the future of electronic commerce in Iran. Dr. Edalatian, a member of the Iranian Chamber of Commerce suggested that online marketing was a great way from maximum income to prosper from limited expense, and jobs will be created in the process, whilst entrepreneurship will be encouraged. Dr Edalatian also pointed out the boom created by such conferences, and that they should be frequently held to keep momentum gathering.

Amir Fotouhi, member of the scientific committee of this conference, pointed out that despite the success stories that have arisen from online trading in Iran so far, three out of five websites still fail. Fotodhi put this down to lack of business know-how amongst website engineers and maintainers, and suggested that this is something that needs to be addressed. He also said that mobile marketing could be a key tool in enabling Iran’s online economy to prosper.

Hamid Sepidnam, speaking as the conference’s host and the main representative of the private sector, emphasised the importance of the government in supporting the private sector to ensure that the aims being outlined by the forthcoming conference were met, in order to create wealth, jobs and investment. Sepidnam showed disappointment that the government had failed to fund the conference, as there was no profit to be made from the private sector’s funding of the venture, which ultimately served to create jobs, wealth and secure the future of the country.

The international conference on internet marketing would be a great step towards not only raising awareness of the problems faced in Iran when setting up online businesses, but would outline potential strategies to being prosperity to online commerce in Iran, by taking note of what worked for other countries of similar prestige and the problems faced by Iran in the past, to ensure growth and a respected position in the global economy.

The Second International Conference on Internet Marketing in Iran will be held on Bahman 13th and 14th (February 2nd and 3rd 2012) at the IRIB Conference Center. The [Kaspid Company alongside the BGW Holding will hold this conference jointly.


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