Jayson Hahn of InTopic Media understands the business owner’s pain. "Pay per click advertising can generate fast traffic, and affordably, when implemented wisely. Pay-per-click advertising is also highly flexible, because underperforming campaigns can be changed in just hours or days, providing an unprecedented opportunity to adjust quickly to marketing conditions. However, wandering unarmed into PPC ad territory is an unwise strategy."
Organic and Pay-Per-Click Advertising
The business owner can drive search engine traffic in two main ways – organic and pay-per-click advertising. Organic listings are non-paid, appearing naturally on the left side of search engine listings based on tactics such as search engine optimization, or SEO. Pay-per-click search engine results, found on the right side of the screen and also called "sponsored links", get there because the business owner "bids" a specific amount to enhance search engine rankings based on specific keyword choices. Among other factors, the higher the amount paid, the higher the page rank for that keyword. When a potential customer clicks on the ad, the advertiser pays the agreed-upon cost.
Pay-Per-Click Ad Success
Success using pay-per-click advertising relies on numerous factors, including the products and services you sell, buying psychology of your audience, competitor tactics, and even varying seasons, just to name a few.
However, for most Internet businesses, pay-per-click advertising is one vital tactic in a well-rounded Internet marketing strategy, complementing a comprehensive search engine marketing program and effectively increasing quality traffic. InTopic Media is leading the way, with its fresh approach to Internet advertising and a very competitive keyword bidding system.
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InTopic Media, LLC, headquartered in Atlanta, GA, was established in 2009. The company’s mission is to apply innovative technology solutions to generate higher conversion rates for publishers, affiliates and advertisers interested in in-text advertisements as a dynamic, fresh advertising solution.
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