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IntroAnalytics Launches Real-time, Predictive Matchmaking for Online Dating

LONDON January 17, 2011 Miami Miami 20th January 2011

Gavin Potter

IntroAnalytics advanced recommendation technology makes it easy to achieve these benefits. They have built a robust SaaS (software as a service) platform and API to allow any dating site to instantly and easily add this technology to their site.

Martin Bysh, CEO of, an early adopter client of the technology, is very satisfied with the results: "We are seeing an approximate increase of 15-20% in overall daily site traffic and this has a knock on effect of about 10% improvement in premium member conversions. We are now committed to trialling the real-time technology on offer to further improve results."

Nick Tsinonis Miami

About introAnalytics

IntroAnalytics have created a "Software as a service" (SaaS) platform that allows any company to produce relevant and personalized recommendations for its customers. Their robust platform uses a combination of complex mathematics, adaptive machine learning and psychology to accurately match people and products to each other.

They offer customized products and services to online dating, e-commerce and social media sites to help them increase revenues by improving customer acquisition, increasing customer retention and providing an enhanced experience for daters through personalization and discovery.

Keywords: online dating, matchmaking, recommendation engine, recommendation algorithm, product discovery, personalization, personalized recommendations, behavioral analytics, behavioral targeting, collective intelligence, collaborative filter, recommender systems, long-tail analysis

SOURCE IntroAnalytics

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