IPC Media’s internal mobile sales team will use the Amobee platform to manage direct-sold campaigns, while Amobee mediation services will manage IPC Media’s remnant inventory to further maximize revenue opportunity across a proportion of IPC’s brands. Currently, Amobee mediation services include over 35 ad networks and multiple demand-side platforms operating in over 200 countries.
About IPC Media
IPC is wholly owned by Time Warner, one of the world’s largest media groups.
IPC Media’s top websites include goodtoknow.co.uk, marieclaire.co.uk, housetohome.co.uk, trustedreviews.com, nme.com, nuts.co.uk, mousebreaker.com, ybw.com, whatsontv.co.uk, wallpaper.com, instyle.co.uk, womanandhome.com, nowmagazine.co.uk, horseandhound.co.uk, cyclingweekly.co.uk, look.co.uk, countrylife.co.uk, decanter.com and whatdigitalcamera.co.uk.
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