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IPhone App Downloads Plummet in March, While Mobile Marketing Costs Hold Steady, Report Fiksu Indexes

BOSTON April 27, 2012 Fiksu www.fiksu.com

Fiksu App Store Competitive Index

Fiksu Cost per Loyal User Index $1.30 $1.31

Micah Adler

Fiksu Indexes

http://www.fiksu.com/resources/fiksu-indexes#analysis

Fiksu for Mobile Apps

About Fiksu

Fiksu Fiksu® for Mobile Apps Boston, Mass. www.fiksu.com @Fiksu Fiksu blog

1: For the specific purpose of the Fiksu Indexes, a loyal user is defined as someone who opens an app three or more times.

SOURCE Fiksu, Inc.

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