TORONTO Feb. 7, 2011 Las Vegas
The groundbreaking marketing techniques being presented by iSIGN and AOpen are defined by the interactivity between digital signs and mobile devices. Driven by the significant growth in the digital-out-of-home media market and the ubiquity of mobile devices among North American consumers (91% of Americans own and use a mobile device), the marketing solutions offered by iSIGN and AOpen offers brands the ability to connect and engage their core consumer constituencies in a unique, effective and immediate way, and in very close proximity to retail outlets.
Digital signage alone is growing at a rapid pace, and is generating considerable buy-in among consumers. Gfk MRI, a company that measures consumer data, estimates that 29.6% of U.S. adults, or 67.4 million people, paid attention to place-based video ads during a 30-day period in Q3 of 2010(1). Mobile device usage, already nearing saturation point in the US (with 91% of all Americans owning and using a cell phone, smartphone, or other mobile device), also continues to advance in terms consumer willingness to engage in commercial activities.
Mobile, Proximity and Digital Signage Offering Perfect Marketing Trifecta
This combined marketing approach also allows brands to identify where and how a brand’s customers are shopping, and distinguishes this kind of proximity marketing from other location-aware strategies.
February 22 through 25, 2011
About iSIGN Media
Richmond Hill, Ontario Vancouver, BC Toronto www.isignmedia.com
October 9th, 2009
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.
SOURCE iSIGN Media