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IT Should be Marketings’ BFF When it Comes to Big Data

  •     Find the greatest value in the data you actually have today
  •     Create the most effective processes to manage new data
  •     Fast track the quality of your data
  •     Boost the bandwidth of your stretched customer insight function

“There has never been a more challenging time to be a marketer. However, when faced with challenges we are presented with great opportunities. In today’s rapidly changing data ecosphere, and financially challenging economic environment, it is important for marketers to understand the numerous mediums currently at their disposal (and the data this creates). We must take advantage of the opportunity to uncover actionable insight from this data and use this to increase the efficacy of the relationship with consumers and enable long term brand advocates,” shares Mark Johnson, President and CEO of Loyalty 360.

Please join Loyalty 360 and Pitney Bowes Software for this insightful webinar.
See here for more information and registration: http://loyalty360.org/conferences/event/it-should-be-marketings-bff-when-it-comes-to-big-data

About Pitney Bowes Software
Pitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. and is the software division that provides the technology and services that enable organizations to have lifetime relationships with their customers.

Our proven solutions enable organizations to engage with each of their customers as individuals and to connect every customer communication – outbound, inbound, marketing, sales or service – into an on-going dialogue where customer insight and understanding forms the basis for each and every interaction.

We help organizations enhance the lifetime value of their customer relationships through a suite of innovative and compelling capabilities that integrate data management, location intelligence, sophisticated predictive analytics, rules based decision making and cross-channel customer interaction management.

Together with PBS, organizations can achieve more valuable & long standing customer relationships built on trust, relevancy and outstanding customer experiences as well as delivering significant operational efficiencies for enhanced profitability and shareholder value. http://www.pb.com/software

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/9/prweb9868091.htm

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