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It’s Love! shopkick Users Check In 100 Million Times in Six Months

PALO ALTO, Calif. Feb. 14, 2011 Valentine’s Day August 2010

Valentine’s Day Cyriac Roeding

presence vicinity

"The economic value of a walk-in is 200 times the value of a check-in, according to our data," said Roeding.

Users simply open the shopkick application to reveal what nearby retailers offer a large number of kickbucks for walking in, where to earn a few for checking-in, and what partner brand products from Kraft Foods, HP, Procter & Gamble, and Unilever are available to scan for additional kickbucks.

Kickbucks are awarded for checking in to more than 3 million businesses across the nation, with high-value walk-in rewards available at the more than 1,100 retail and 100 mall locations that makeup shopkick’s Retail Partner Network. Walk-in rewards currently available in 18 markets, at select Target, Best Buy, Macy’s, American Eagle Outfitters, Sports Authority, Crate and Barrel, Wet Seal, and Simon Property Group mall properties.

In order to reward consumers for actual measurable walk-ins, the shopkick app, combined, the shopkick Signal – an inaudible sound emitted from a patent-pending device located in each participating retailer – verifies a user is in-store, and then awards kickbucks. This assures retailers that the marketing dollars input to the shopkick program are being spent to reward customers who are actually present within their store, something not possible with traditional location-based applications because they rely on GPS technology that has an error radius of 50-1,000 yards on mobile phones. And, because the detection occurs on the user’s mobile device, the privacy of presence information is completely under the user’s control.

Kickbucks earned can be redeemed for in-store gift cards, song downloads, movie tickets, hotel vouchers, Facebook Credits to play games online, donations to 30 different causes and charities and more.

August 2010

About shopkick ( )

Palo Alto Kleiner Perkins Reid Hoffman August 2010 New York Times

SOURCE shopkick

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