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JAGTAG Expands its Mobile Marketing Platform With New QR Code Offering

NEW YORK LONDON Feb. 17, 2011 www.jagtag.com

To date, QR codes have only been accessible to the small percentage of U.S. consumers with an installed QR code-reading app on their smartphones. With QR Codes Powered by JAGTAG, 90 percent of U.S. users can now interact with QR codes and receive multimedia content, greatly expanding the reach of any campaign. Users with feature phones, who previously could not access QR code content, can now simply send in a picture of a JAGTAG powered QR code to receive video, images, audio or text. This multimedia message is sent directly to the phone’s inbox, rather than as a link to the multimedia content. JAGTAG’s device detection technology ensures that users receive content optimized for their specific phone. Users with an installed code-scanning application are also able to scan a JAGTAG powered QR code to access multimedia content.

Ed Jordan

Users can access a variety of rich multimedia content and the mobile Web with a JAGTAG Powered QR Code. JAGTAG’s mobile marketing platform provides advanced functionality to deliver opt-ins, sweepstakes entries, quizzes and multiple entry campaigns that require items such as age verification.

the United States United Kingdom

About JAGTAG

www.jagtag.com

* QR Codes Powered by JAGTAG can be read by any QR Code scanning application, excluding the Microsoft Tag Reader.

For media inquiries, contact:

Julie Nicholson

Weber Shandwick for JAGTAG

212-445-8371

[email protected]  

SOURCE JAGTAG

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