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JetBlue Airways Introduces Go Places Application on Facebook® Platform

NEW YORK Jan. 24, 2011 March 1, 2011

http://photos.prnewswire.com/prnh/20090217/NY71475LOGO-b

www.facebook.com/jetblue www.jetblue.com/trueblue

Boston Long Beach, New York

David Canty

Go Places is the first location-based social media application to provide incremental airline reward points to customers for check-ins exclusively through Facebook Places.  Unlike many apps, Go Places will allow JetBlue customers to earn real rewards because it is directly tied to the TrueBlue loyalty program. Additionally, people can simply check-in with their mobile phone using the Facebook mobile application and Go Places will automatically deliver virtual badges and credit their TrueBlue points. There is no need to download a separate mobile application. JetBlue is the first airline to standardize official place Pages for their terminals enabling people to check-in and share their travel plans virtually with friends, proudly displaying unique Go Places badges unlocked on their adventures.

Jamie Tedford

JetBlue’s Go Places application is powered by "GO," Brand Networks’ new promotions platform leveraging Facebook Places.  GO is the newest offering from Brand Networks, a leading Social Solutions company and Facebook Preferred Developer Consultant. GO enables brand marketers to deliver customized location-based promotions leveraging Facebook Places.

About Brand Networks

Boston

By traditional definitions, Brand Networks is equal parts strategic consultancy, creative boutique, software development shop, and media agency. Brand Networks helps clients recruit, engage and reward networks of fans, friends and followers through social media.  In addition to it’s new "GO" offering, Brand Networks’ other Social Solutions include: Social Pix, Social Slideshow, Social Screening, Social Survey, and Social Quiz.

About JetBlue Airways

New York North America www.jetblue.com/promise Turks & Caicos Islands Anchorage, Alaska Martha’s Vineyard www.jetblue.com

(a) The JetBlue Go Places Facebook Places Incentive Program (the "Program") is offered by JetBlue Airways Corporation ("JetBlue") and is not sponsored or endorsed by Facebook.  By participating in the Program, you agree to be bound by the following Terms and Conditions ("Terms") that JetBlue may change from time to time.  You are responsible for periodically visiting this site to view any changes.  General:  JetBlue reserves the right to terminate the Program without notice for any reason. Membership/Participation Requirements:  People who are using the Facebook Places platform may register for the Program in order to earn JetBlue TrueBlue points.  The Program may be accessed through Facebook’s "Places" program from Facebook Mobile applications or at www.touch.facebook.com on your mobile device.  For more information about Facebook Places, visit www.facebook.com/places . To earn JetBlue TrueBlue points, you must have a valid TrueBlue membership account. TrueBlue points are subject to the Terms and Conditions found at https://trueblue.jetblue.com/web/trueblue/home .   JetBlue employees are not eligible to participate in the Program or future Go Places promotions. Facebook® is a registered trademark of Facebook Inc.

SOURCE JetBlue Airways

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