NEW YORK Jan. 18, 2011 R eader’s Digest, February 2011 January 18 Peggy Northrop Dan Lagani
New York Times The Harvard Business Review
"2011 is a year of continuous innovation and growth for the Reader’s Digest brand," added Mr. Lagani. "In addition to returning to our roots as the original content curator, we’re rolling out 24 new products across multiple platforms, ensuring that Reader’s Digest is available in any format that people want. This month alone, we’ll launch an iPad version of the magazine; the Best You brand, including books, an eNewsletter and website; the iPhone app ‘Jokes & Funny True Stories’; and the all-new Reader’s Digest Version website. Together with our ‘We Hear You America’ campaign, Reader’s Digest is connecting with people in towns and cities across America in more ways than ever."
An integral part of the digital transformation, the iPad app will offer the full editorial pages from the printed edition, including an expertly curated "Digest" section organized by theme (health, work, personal finance, travel, family, food, and books). Additional offerings include iPad-only photos, slide shows, and video interviews; an interactive Word Power game complete with audio pronunciations; family-friendly humor, including an automatically updated "Joke of the Day" feature; worthwhile web links; exclusive book excerpts and author interviews; an interactive "Around the World with One Question" poll; classic reads from the Reader’s Digest archives; and beginning with the March issue, the "Daily Digest," an automatically updated page featuring the best, most recent posts from the newly launched Reader’s Digest Version website.
January 18 rd.com February 7
- Cover Story: " Is This Any Way to Lose Weight " Gary Taubes Why We Get Fat and What to Do About it
- Fast Fixes For Winter Woes
- 17 Job Interview Tips Money
- When Can You Retire? Washington Post San Francisco Chronicle
- The Bottom Line on Happiness Harvard Business Review
- Miracle Boy
SOURCE Reader’s Digest