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Just in Time for Christmas in July, Unveils Much-Anticipated Design of 2011 Advent Calendar

England July 27, 2011 April 29 London Prince William Kate Middleton London Jacquie Lawson

Mike Hughes-Chamberlain

The Calendar includes 25 separate animations, one for each day of December leading up to Christmas. The user simply downloads the Calendar onto their computer and a snow globe icon appears on the desktop. Then each day, with a couple of mouse clicks, a new animation is launched.

Jacquie Lawson Advent Calendar

"Thousands of customers wrote to us and for many, the calendar had become a daily dose of joy for the whole family," said Hughes-Chamberlain. "We heard stories of extended families living thousands of miles apart yet sharing the daily ritual of watching the day’s animation and then talking or e-mailing with each other about it. Many customers asked us to keep making new Calendars each year so it could become a new family tradition."’s small team of artists is now hard at work preparing for the autumn release of the 2011 calendar. Last year’s calendar was set in a mythical German village but this year, the team chose London—not because of increased public interest in the UK thanks to the Royal Wedding; that was just a happy accident—but  because of the city’s stunning holiday decorations like the giant Christmas Tree in Trafalgar Square and the shimmering lights of Regent Street.  


Jacquie Lawson Advent Calendar

About Jacquie Lawson

West Sussex St. Martin

Mike Hughes-Chamberlain


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