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Kia Motors’ Super Bowl Ad Campaign Attracts 106 Million Television Viewers and More than 150,000 Online Gamers

IRVINE, Calif. Feb. 7, 2011 Dallas February 4


March 3, 2011 The Big Game Tournament

Michael Sprague



Optima Super Bowl Spot

In "One Epic Ride," people across space and time – from a police officer and an international villain to aliens and an ancient chief – will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel.  The eye-catching Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car.

Created by David&Goliath, "One Epic Ride" demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category.

The all-new 2011 Optima advances Kia Motors’ design-led transformation with completely new and stunning design characteristics and its three new powertrains – including the brand’s first-ever turbo and hybrid engines (available later this year) in the U.S. – deliver a class leading combination of power(2) and fuel economy(3) while the sedan’s spacious cabin is outfitted with the latest technology features and luxury amenities.

About Kia Motors America

Seoul, South Korea the United States

(1) Data collected by Reprise Media

December 2010

December 2010

SOURCE Kia Motors America

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