COPPA was implemented in 2000 to regulate the online collection of personal information from children under the age of 13. To comply with COPPA, many online businesses have been using a method called email plus, consisting of obtaining parental consent via an email to the parent, followed by another email to the parent to confirm consent. Over time, tech-savvy kids have made the email plus method unreliable and subject to fraud. Additionally, the method can impose considerable administrative costs for websites and mobile app providers. These are some of the reasons that the Federal Trade Commission has suggested abolishing email-plus in favor of a more advanced solution like ChildGuardOnline.
ChildGuardOnline uses a wide range of validation techniques that include: submitted address and discovered geo-location, correlation of number of children per parent, number of sites approved per parent and child, and last four digits of social security numbers to validate parent’s ID.