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Kobo Stengthens International Leadership Position With Premier UK Retail Giant WHSmith

LONDON April 19, 2012

Kobo and WHSmith to Launch 100 New Kobo Experiential Shops

Kobo Inc., United Kingdom

We value our partnership with WHSmith and are excited to have dedicated, knowledgeable staff members who will educate WHSmith customers and introduce them to the benefits of Kobo We know that in partnership with WHSmith we will deliver an engaging in-store experience that will demonstrate our expertise, best-in-class design, easy user experience, and innovative product line

Focused on helping customers embark on their eReading adventure, WHSmith stores will have a dedicated team of Kobo experts to help introduce consumers to eReading and the best eReading device for their reading style. At each of the WHSmith stores, customers will find an experiential centre designed to help them discover the full line of Kobo eReading devices and an even larger selection of the latest, stylish accessories and eReader covers. Outfitted with WiFi and PCs, knowledgeable Kobo experts will provide an immersive in-store experience for customers and fans alike.  Now, shoppers will have the chance to experience Kobo, learn about eReading, purchase the devices, browse the Kobo eBookstore, and activate their Kobo account before leaving the store.  

store within a store


This announcement further strengthens Kobo’s international strategy focused on delivering eReading on a global scale that encompasses an end-to-end eReading experience, award winning eReaders, and a world-class content catalogue.  The ‘store within a store’ initiative builds on Kobo’s continued partnership with WHSmith and its increasing focus on the UK marketplace.

Kobo endeavors to lead in new markets around the globe and since Kobo’s acquisition by the e-commerce leader Rakuten, Kobo has the resources, network and capacity to scale quickly around the world and to deliver a solution that meets and exceeds our customer and partner needs.

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Perfect for families on the go and those who want to blend tablet functionality with their eReading experience, the Kobo Vox offers a seven-inch, FFS+ multimedia touch screen for a dynamic reading experience in vivid colour. Optimised for outdoor reading and with an extra-wide viewing angle for shared reading, the Kobo Vox makes the rich content offered at the Kobo online bookstore pop.

Unique to Kobo, readers can take reading to a whole new level with Kobo Pulse™ sharing ideas on passages and recommending books with other readers. The seamless integration with more than 15,000 apps, including family favourites like Facebook, Twitter, The Weather Channel and Cut the Rope, make the Kobo Vox the perfect device for families on the go – and with its new price point at £149.99 at WHSmith stores, it’s budget friendly too!


Built by booklovers for booklovers, the Kobo Touch offers a best-in-class reading experience, with an amazing touch experience that uses Infrared Touch Technology, allowing readers to easily swipe or tap to turn pages. With the intuitive touch interface, readers can highlight a phrase, lookup a word, zoom into an image, increase the font size, or quickly navigate through a book and an entire library. Plus, finding that next read is also quick and easy with Wi-Fi and a virtual keyboard.

The Kobo Touch eReader now available for £79.99 at WHSmith is also the first eReader to be available in multiple languages and offers a localized experience, including content, recommendations, and the Kobo store. Readers may choose from English, French, Canadian French, German, Spanish, Italian, and Dutch.

About Kobo, Inc.

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