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Lanetix Announces LxRoadFreight – The First CRM Suite Built to Increase Gross Margin for the Domestic Freight Market

San Francisco, CA, July 24, 2018 –(– Lanetix today announced LxRoadFreight: the first CRM suite exclusively developed for the domestic freight market, including asset-owning trucking firms and freight brokerages. The comprehensive and affordable out-of-the-box software suite brings Global 2000 CRM to growing transportation companies.

Domestic freight brokers are facing a highly competitive market to balance shipper demands with carrier capacity, while juggling the predictability of long-term contracted rates with the traditionally more profitable spot market. Similarly, asset-owning trucking carriers seek to increase utilization, prioritize and win the most profitable RFP’s, and retain drivers while holding shippers accountable to committed volumes.

Brian Everett, President of the Transportation Marketing and Sales Association (TMSA), a trade group representing thousands of commercial leaders in the domestic freight market, states, “Too often, trucking firms have had to make choices when it came to evaluating software. Do we focus on automating the spot market or contracted rates? Do we use technology to manage our shipper accounts or prioritize the carriers? How can we apply our customer retention strategy to driver retention? Lanetix solves for the complexity of the industry with a beautiful user interface that feels more like Instagram than a CRM.”

Introducing LxRoadFreight
Until today’s announcement, the domestic freight market has had two options: hire an expensive consultant to customize one-size-fits-all CRMs or rely on a mix of individual productivity tool such as spreadsheets and email. With LxRoadFreight trucking companies and freight brokerage firms with as few as five employees can take advantage of the same powerful, cloud-based CRM software as market-leading multinationals:

– Increase Gross Margin with CRM: Transportation-industry specific CRM functionality including shipper accounts, carrier accounts, trucks, drivers, dispatchers, O-D pairs, RFP’s, SLAs, best-in-class operational processes for a shippers’ first 90 days, damage awareness workflows, exception management, driver retention and carrier on-boarding, QBRs and off-boarding.

– Track and Forecast Volume, Revenue and Profitability: Data analytics and rich out-of-the-box reports to track and forecast volumes, revenue, margin with embedded NMFTA class codes.

– Win the Most Profitable RFPs: Robust automations help qualify RFPs based on risk, winnability and fit; recommend relevant topics and location-based heat maps.

– Streamline Carrier Relationships: Carrier Relationship Management to nurture relationships with dispatchers, on-board carriers and streamline the carrier QBR process.

– Leverage Mobile App to Manage Exceptions: Mobile app to log incidents in the truck and on the dock to reduce exceptions, accelerate the claims process, and improve profitability while increasing in-the-field sales productivity.

– Lower Your Total Cost of Ownership: Out-of-the-box functionality with workflow processes exclusively for the transportation industry come without expensive data storage fees, API governor limits, or customization from outside third-party consultants or overburdened IT staff.

“In North America alone, there are over 117,000 trucking carriers and freight brokers that have struggled with using CRM’s built for discrete manufacturers, not domestic freight service providers,” explained John Golob, President of Lanetix. “LxRoadFreight is built for their business and can be used immediately with a swipe of a credit card, without hiring expensive consultants or involving IT.”

Lanetix also announced a partnership with 3Gtms, the fastest growing Tier 1 TMS provider. “We are delighted to welcome Lanetix into our partner program,” said Chuck Fuerst, Vice President of Marketing for 3Gtms. “Our partnership with Lanetix will bring the best of cloud-based innovation together to streamline front-office processes with operational back-office visibility and automation.”

Finally, Eyefortransport Limited (EFT) recognizes today’s product announcement as a breakthrough innovation. “LxRoadFreight is a game changer for the domestic freight market, which has often been underserved by modern software providers. Lanetix has delivered a simple solution for a multitude of today’s complex CRM challenges, so we are pleased to recognize Lanetix for what it is: a true Logistics CRM Innovator,” explained Louise Gunstone, MD of EFT, the global leader in business intelligence and C-level networking for the transport, logistics and supply chain industry.

Pricing and Availability
LxRoadFreight is priced at $75 per subscriber per month on an annual contract, billed through credit or debit cards in North America on July 24, 2018 and Europe, Middle East and Africa on August 31, 2018 and Asia Pacific in November 1, 2018. LxRoadFreight runs as a browser-based cloud application and as native mobile apps on both iOS and Android devices.

About Lanetix
Lanetix is the world’s only CRM software exclusively for the global logistics and transportation industry. The Lanetix suite of software increases RFP bid desk and global tender win rates, drives customer accountability while reducing fall downs, eliminates scope creep and compresses the QBR process from months to days. Freight forwarders, carriers, domestic brokerage, LTL and intermodal providers turn to Lanetix, instead of one-size-fits-all CRM’s built for discrete product manufacturers. With flagship customers such as DHL, Kuehne + Nagel, Li and Fung Logistics – and thousands of subscribers across Europe, North America, Asia and the Middle East – Lanetix is backed by Salesforce Ventures, Vertical Ventures, B-Capital, Jackson Square Ventures, Primera Capital and Manzanita Capital. Learn more at

About the Transportation Marketing & Sales Association
The Transportation Marketing & Sales Association (TMSA) helps its members and their companies to make sales, marketing and communications strategies more effective, productive, and profitable. The only professional association of its kind serving the transportation and logistics industry, TMSA delivers value to thousands of members through knowledge, connections, recognition and solutions. For more information, visit

About 3GTMS
3Gtms is the fastest growing Tier 1 transportation management system (TMS) provider and is committed to giving mid-to-large shippers and logistics service providers a competitive advantage through technology. Whether you move $5 million or $5 billion in freight, the 3G-TM solution seamlessly manages the full transportation lifecycle, including transportation planning and optimization, execution and settlement, empowering customers to make better shipping decisions while meeting their service goals. 3Gtms’ reputation for being a trusted partner is reflected in customer satisfaction and retention rates that are unmatched in the TMS industry. For more information, visit

About Eyefortransport Limited (EFT)
Eyefortransport Limited is the global leader in business intelligence and C-level networking for the transport, logistics and supply chain industry. EFT specialize in connecting senior industry executives with their peers, and the crucial information they need to excel in their work. For 20 years, EFT has provided the industry with essential business intelligence in the form of news, reports, benchmarking data, white papers and C-level events. Through constant direct engagement with industry leaders, EFT ensure their products and events are directly tailored to meet the industry’s needs. With EFT’s independent industry position, they’re able to leverage their global executive and expert contacts to produce unique high-level research, events, analysis and intelligence for the industry. For more information, visit

To learn more, please contact

Katherine Jacobs
[email protected]

Contact Information:
Katherine Jacobs
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