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Launch of Helps Parents Find New Value in Kids’ Old Items

NEW YORK Feb. 23, 2011

Part online-store, part e-community, the new website strives to help parents find new value in their child’s old and unused items.  Thanks to a unique focus on parents’ needs, provides users with instant access to a marketplace of previously-owned children’s goods, saving time and money for busy moms and dads.  

Bridget Hawkins

At, budget-conscious moms and dads will be able to generate extra income by selling items they no longer use, and find deals on the high-quality, gently used items they need.  Green-minded parents can feel good about using the website to offer goods that others can reuse or recycle, too.  

And unlike other web-based marketplaces, offers users a sense of community, providing parents with a forum for online chats, as well as areas for original content from experts and parents.  Information-rich blog posts provide tips and insight into parenting topics such as living green, at-home organization, and saving money while raising a family.

Parents will find easy to use.  To list an item for sale, parents create a user profile, upload a picture and description of the item and list it in the appropriate area.  Designed with the look and feel of an online retail outlet, product listings are organized by category for easy access: Learn and Play, Clothing and Accessories, Health and Hygiene, Safety, Travel, and Furniture. The site even has "For Mom" and "For Dad" sections, offering space for adults to buy and sell items such as maternity clothes or sports equipment.  To purchase an item, users simply add it their cart and check out. allows parents to request an item they wish to buy on a Wishlist.  Other users can see the Wishlist, then list and sell that item in the future.

" provides families with an eco-friendly way to repurpose toys, clothes and other items while recouping some of the money they’ve already invested in their kids’ wares," added Hawkins.  "Preliminary feedback from parents has been overwhelming and we are excited for the national launch of the website."

Georgia Sterling and Bridget Hawkins


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