GREENWOOD VILLAGE, Colo. May 22, 2012 www.redrobin.com
A major source of ideas for the website refresh was Red Robin fans themselves. Red Robin Guest feedback was incorporated into the design, including the new scrolling navigation and prominent placement for the Red Royalty™ loyalty program, and other Guest insights. Enhancements to the new site include:
- A home page that showcases hunger-inducing burger and other Red Robin food photography as well as offers, promotions and other brand news.
- The all-new Burger Hub, where Red Robin Guests can watch commercials, download content and interact with the Red Robin brand in ways they never could before.
- Beefed-up menu page that allows Guests to customize their Red Robin menu item of choice or upload photos of themselves enjoying Red Robin Yummm® in the restaurant.
- Fully interactive About Us pages that infuse infographics emphasizing Red Robin’s culture, history, community programs and more.
- Integration with social websites to allow Guests to easily share content with their social networks.
SOURCE Red Robin Gourmet Burgers, Inc.