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LeBron James Through His Company Spring Hill Productions Announces New Animated Web Series, ‘The LeBrons,’ to Promote Positive Messages to Youth; Show Will Help Support Boys & Girls Clubs of America

NEW YORK Jan. 18, 2011 LeBron James New York LeBron James LeBronJames.com

http://photos.prnewswire.com/prnh/20110118/NY31235LOGO

youtube.com/thelebrons Facebook Twitter LeBronJames.com

As LeBron’s first foray into digital entertainment, "The LeBrons" will have plenty of humor, fun and wit, and is also designed to relay a series of positive messages in every episode that stem from a problem faced by modern families, or a current social event. The show will tackle a wide variety of subjects, including family, teamwork, friendship, giving back to the community, staying in school, staying out of trouble, and more, all done in an edgy, fresh and relatable way.

LeBron James LeBronJames.com

LeBron’s online community is highly active; he boasts over 4.8 million ‘likes’ on Facebook, and has generated more than 1.2 million followers on Twitter within his first several months on the service. With this engaged audience in mind, Believe Entertainment Group has created unique ways for advertisers to get involved with "The LeBrons" through brand integration and sponsorship, which will include custom animation and exclusive partnerships with the show.

Dan Goodman Bill Masterson

Mark Vaiciulis

LeBron James Akron, OH

Additional details on distribution and advertiser partnerships for "The LeBrons" will be announced soon.

LeBron James

LeBron James

Akron Akron LeBron James New Orleans Phoenix Dallas

LeBron James More Than a Game Akron, Ohio More Than a Game Toronto September 2008 Slum Dog Millionaire.

About Believe Entertainment Group

April 2010 The Legion of Extraordinary Dancers Jon M. Chu Step Up 2: The Streets Step Up 3D MommyCast Latina Dan Goodman William H. Masterson III Seth MacFarlane Family Guy Seth MacFarlane meinspace.com Sacha Baron Cohen Bruno The Second City .

For more information on Believe Entertainment Group contact:

Gretchen Wagner [email protected]

About Boys & Girls Clubs of America

www.bgca.org Atlanta

For more information on Boys & Girls Clubs of America contact:

Frank Sanchez

SOURCE Believe Entertainment Group

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