The objective was to use a .com domain name that had greater relevance to its product offering and given the high recognition for the isoTracker name, Lennox Hill decided to use the http://www.isotracker.com website address for the US and Canadian markets.
The isoTracker Quality Management software is a modular system with modules in document control, complaints handling, audits and competency testing that can be subscribed to in any combination. It is also an online application so is ideal for organizations that are geographically spread out as it can be accessed from anywhere in the world. Current US-based customers are located across all four time zones of the contiguous states and use a variety of modules. Several of these US-based customers also have operations in Asia and Europe and use isoTracker to communicate processes and procedures across their network.
The isoTracker software is marketed on its benefits of ease-of-use and affordability which clearly differentiates it from competitive products that are generally substantially more expensive and in many cases more complex.
"The US market currently accounts for a third of the isoTracker customer base and we are looking to expand that with a website that is written for the US that provides relevant information of interest to that market. Currently the new US website is a duplicate of our UK site except that it lists our US contact details. Over the coming months the content will be modified as well as increased with US market specific information. We want to show current and future US customers of isoTracker that we are committed to them and to the US market over the long term" said Christopher Stainow, Chief Executive of Lennox Hill Ltd.
Lennox Hill has also announced that it will be adding a concurrent user licensing option as an alternative to its current named user licensing, making the isoTracker product more attractive to large organizations. In addition Lennox Hill informs that it has started work on version 2.0 of its Audits module and that this will be followed by a new Equipment Maintenance module.
A 60-day FREE demo of Lennox Hill’s product offering is available on their website http://www.lennoxhill.co.uk.
Operating out of London, UK and Madurai, India, Lennox Hill Ltd is a unique provider of hosted software solutions for effective management of the ISO 9001, ISO 14001 and OHSAS 18001 processes. The current offering includes modules for document control, complaints management, audits, competency testing and CAPA.
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