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Let Your Text Glide You – Wendy Windblows

CRAWLEY, England February 9, 2011 Rod Buck

Rod developed the Wendy Windblows service in the late 1980’s (it started as a phone-in electronic weather station) after arriving one too many times at a hang gliding site after driving for hours to get there, only to find that the weather conditions were not conducive to flying. He wished that there was some way to find this out BEFORE leaving the house.

United Kingdom

Wendy Windblows initially started out with subscribers paying a nominal fee for a subscription code. This code would be entered when calling the weather station to find out what the wind speed, wind direction and temperature were in the last 30 to 90 minutes at the weather station of choice. By 1994, Rod had placed over 20 weather stations at various hangliding and para-gliding locations all over England and Wales.

The internet filtered in and provided the perfect platform to display the weather conditions at the weather stations. Once again, all one needed to do was subscribe to the service in order to access the current and past weather conditions. This gave all subscribers prior knowledge of the sites and allowed them to make an informed decision as to whether or not they could engage with their adrenalin-filled sport. But this meant that the subscriber would need internet access and login details before being able to access the relevant information.

"BulkSMS is at the heart of this sort of service, and we look forward to making much further use of them in the future," says Rod. He continues with "You will appreciate that reliable and speedy delivery is vital to our service – it’s no use if the text doesn’t arrive for two hours or more. We route the text messages via, and delivery has always been within seconds, or minutes at worst."

Wendy Windblows has around 1000 subscribers and will be enhancing their service offering, with the help of the systems, by allowing users to send text messages to an incoming number. These messages will then appear on the Wendy Windblows website and will also be echoed out to every relevant subscriber who has opted to receive the alerts for that site. It will give up to date, accurate reports to the potential gliders. This will be done to "reinforce the good days", in the hope that the subscribers will see what they are missing and go to the relevant site.

November 2010 Pieter Streicher

About Wendy Windblows

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BulkSMS offers two-way bulk SMS messaging, premium rate SMS solutions and supports mobile marketing campaigns to further an organisation’s SMS communication needs. BulkSMS flagship messaging solution is the BulkSMS Text Messenger, an application that allows clients to quickly deploy an SMS service from a computer.

The company is a member of the Wireless Application Service Provider Association (WASPA) and the Mobile Marketing Association. [email protected]


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