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LG Mobile, Sprint Bring Fairy Tales to Life at LG Viper 4G LTE Launch Event

NEW YORK April 19, 2012 LG Mobile Sprint Ali Landry ," " New York City

April 27

"A lot of today’s parents work hard on the job then come home to commitments and family demands," said power parent Landry. "It can be easy to fall into the trap of mixing work with family time. That’s why it’s paramount for busy parents to have a smartphone like LG Viper 4G LTE that is not only dependable, but easily fits into their lifestyle. LG Viper 4G LTE makes its easier for me to stay connected with family, friends and business partners, and its technology and wide variety of useful apps allow me to juggle my personal and professional time in this fast-paced world."

" Ali Landry

LG also used this event as a platform to announce the results of a study about parents’ use of smartphones. The survey of 2,222 U.S. adults (ages 18 and older) who have children ages 3 through 12 and own a smartphone was commissioned by LG Mobile and conducted online by Harris Interactive. The survey uncovered surprising statistics about parenting and smartphone use:

  • Smartphones are an integral part of parents’ lives—and more than half (57 percent) of all parents surveyed rely on their smartphones to keep them on track. More than two-thirds of these parents who are employed agree having a smartphone enables them to have a better work/life balance.
  • Smartphones allow parents to stay in touch, but maybe a little too much. 62 percent of parents with smartphones indicate they check or use their smartphone during family time.
  • Smartphones keep the family connected, but they also keep the family distracted. Almost two-thirds (63 percent) of parents with smartphones surveyed give their smartphone to their children to entertain them.
  • Parents also are using smartphones to bond with their children. Nearly one-third (27 percent) of parents from the survey indicate they have read a book to their children from a smartphone.

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The sleek, ultra-thin smartphone boasts a 4-inch touchscreen display that is remarkably bright and clear, even in direct sunlight. LG Viper 4G LTE runs on the Android 2.3 (Gingerbread) operating system and features a 1.2 GHz dual-core processor, a virtual QWERTY keyboard, WiFi hotspot capabilities and a microSD™ slot that supports up to 32GB. The ideal mobile device for anyone who wants superior performance without giving up personal style, LG Viper 4G LTE makes multitasking a breeze. The smartphone also features a 5-megapixel rear-facing camera and VGA front-facing camera, which allows for a fun and easy face-to-face video chat experience with family and friends.

In addition to having the latest technology, LG Viper 4G LTE is ULE Platinum Certified with the highest level of environmental performance recognized by UL Environment and Sprint. LG Viper 4G LTE features a case made of 50 percent recycled plastics and is RoHS compliant, meaning it is free from many potentially hazardous materials such as PVC, phthalates, halogens and mercury. LG Viper 4G LTE also uses soy ink, is packaged in up to 87 percent of post-consumer paper, is made with a glueless construction and is 100 percent recyclable. Included with LG Viper 4G LTE is a charger that only consumes 0.03 watts of power when plugged into a wall socket without being connected to the phone. Unlike other chargers, this device exceeds the EC Code of Conduct on energy efficiency when it comes to no-load consumption. Best Buy RadioShack April 22 $99.99 $50 1


USA Englewood Cliffs, N.J. U.S.A. $49 billion the United States

Survey Methodology

the United States Conor Campbell



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