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Life is Best When Teams are Driven by Passion, Inspiration and Creativity

AUBURN HILLS, Mich. Feb. 25, 2011

  • Chrysler Group LLC promotes teamwork in company-wide, "by Celebration"-style contest inspired by the Fiat 500 (Cinquecento)
  • Sergio Marchionne
  • North America
  • Five finalist teams selected today by guest judges
  • February 28

North America

Laura Soave

Driven by Celebration

The contest was inspired by the FIAT brand platform, "Life is best when driven," which celebrates individuals who live life to the fullest. In addition, the team challenge allowed each department to collaborate on their entries in a friendly and competitive environment, while coinciding with the introduction of the new 2012 Fiat 500 (Cinquecento) to the North American market. The "Life is best when driven" platform encourages people to demonstrate how they are driven and inspired – by Passion, by Enthusiasm, by Wonder, and now by Celebration.

Embracing the creativity and self-expression within

Inspired by the more than 500,000 unique ways to personalize the new 2012 Fiat 500, each Chrysler Group department had 10 business days to individualize a 4-foot by 3-foot art canvas with the outline of the new Fiat 500. In addition to the canvas, each department team had to create a 2-3 minute video documenting the motivation and development behind their completed project.

Mexico Canada the United States Auburn Hills

A social competition won via social media

Laura Soave Roberto Giolito Ralph Gilles Detroit

Feb. 25 – Feb. 27, 2011

A world-class prize & experience

Sergio Marchionne

* Number of vehicles used depends on department size.

About the New 2012 Fiat 500

With beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version an icon – the new Fiat 500 is relevant for an entirely new generation of drivers.

Modernizing the successful formula from its past, the new Fiat 500 caters to an entirely new generation who want their vehicle to be as engaging, individualized, ecologically responsible and technologically savvy as they are.

The new 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger A-segment size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a driving and ownership experience unlike anything available today. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

About FIAT Brand

Europe Europe

North America

About Chrysler Group LLC

Walter P. Chrysler

Auburn Hills, Mich.

Follow Chrysler news and video on:

http://www.youtube.com/pentastarvideo

http://blog.chryslergroupllc.com

www.twitter.com/chrysler

http://members.streetfire.net/profile/ChryslerVideo.htm

http://www.chryslergroupllc.com

SOURCE Chrysler Group LLC

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