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Lithia Automotive Launches Driver Connect(SM) to Reach Next Gen Customers

DAYTONA BEACH, Fla. May 22, 2012 DMEautomotive Driver Connect(SM)


Ron Stoner

The Lithia-branded Driver Connect app helps customers manage their vehicles’ complete service history and appointment scheduling on the fly. Customer vehicle histories are automatically pulled from the DMS so they can receive up-to-the-minute recall info and alerts, as well as 24/7-service appointment scheduling, which is automatically added to the mobile device calendar.

To keep customers using it on a daily basis, Lithia’s Driver Connect app also includes practical, clever ‘cool tools,’ such as ‘Find My Car,’ with GPS functionality to help customers locate their car anywhere; ‘My Parking Meter,’ which provides meter expiration alerts; ‘Gas Station Locator,’ to find nearest, lowest-price gas stations; ‘Find Local Parking,’ and ‘Flashlight,’ which is literally a flashlight.  Flashlight apps are one of the most popular paid apps for iPhone and Android – but now free to Lithia customers.

Mike Walther

* DMEautomotive’s recent white papers, The Changing Service Loyalty Landscape and Marketing Success in a Changing Service Loyalty Landscape, are available at

About DMEautomotive:

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

Daytona Beach, Florida Jacksonville, Fla.

SOURCE DMEautomotive

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