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Littlewoods Europe Re-Launches Savoir Collection for Spring 2011

England Jan. 20, 2011

Following extensive research and consultation with customers aged 50 and over, Littlewoods Europe has changed the blocks and patterns used to create the Savoir range. The hem lengths, cut of the waist and the width of the shoulders in the garments have been adjusted to better suit the shape of the modern mature woman.

Littlewoods Europe’s Savoir collection has been designed with the modern mature women in mind. The patterns used to cut out the garments, the choice of fabric and the style of the collection has been created for today’s women. As women age, their body shape changes and many fashion lines do not take this into account. The patterns and blocks used in the Savoir range have been specially refined to ensure a more flattering fit for the mature woman.  


"At the heart of the design process we have ensured that the collection is fashionable yet has a flattering fit for the more mature figure. For example, our jeans have comfort fit waistbands and tummy smoothing panels to ensure an instantly slimmer look," she continued.

Savoir collection dresses womens coats

About Littlewoods Europe:

euro 5

womens dresses womens shoes

Brands within the Shop Direct Group portfolio include,,,,,, and

PR Contact:

Megan Gow

Consumer PR team

Shop Direct Group

Skyways House

Speke Road


L70 1AB

0844 292 1083

SOURCE Littlewoods Europe

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