Substance over style is a term that proposes a product or service using style or brand image as a promotional tool rather than substance, quality service or actual results. Consumers can be excited by a product by its brand reputation rather than its quality. "Today’s consumers are bombarded with marketing and advertising material every day, while they are becoming more savvy, conducting research into a brand before purchasing their product, it can still be difficult for the consumer to know if they are making the right decision. A ‘stylish brand’ can sway a decision if the consumer is not educated correctly on the quality of the product. Hence, our commitments here at Liverpool Marketing Solutions to ensuring the brands we represent and promote are of the highest quality, this helps us build a loyal customer base for our clients," comments Chris Haynes, MD at Liverpool Marketing Solutions.
The sales and marketing industry is extremely competitive which is why defining a unique selling point (USP) to define a brand is imperative. Liverpool Marketing Solutions have taken steps to characterize their brand as a leader in their field. ‘I feel it is important we focus on showing our clients real results, at the end of the day having new customers, more sales, more leads generated proves we offer a quality service. Once this image is established then we can implement a strategy to become a more stylish brand. We are committed to substance over style’ adds Chris Haynes, Liverpool Marketing Solutions, Managing Director.
Liverpool Marketing Solutions commitment to the substance over style philosophy has so far earned them respect in their field. With goals to expand their business into two new UK locations by the 2nd quarter of 2012 their results will speak for themselves.
Liverpool Marketing Solutions Website
Liverpool Marketing Solutions on Twitter
Press release service and press release distribution provided by http://www.24-7pressrelease.com