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Local Search Association Releases 2012 Sustainability Report Showing 50 Percent Directory Paper Source Reduction

BERKELEY HEIGHTS, N.J. April 23, 2012

Neg Norton

The report also highlights a lifecycle study which found that directories use fewer raw materials than electronic search devices and consume less energy overall. Manufacturers report that nearly 60 percent of the power used to make paper comes from renewable sources, while electronic device makers and the data centers and servers that power electronic search often rely on non-renewable fossil fuels. And according to the Environmental Protection Agency (EPA), the recycling rate of electronic devices is 25 percent, while the paper category that includes phone directories is at 71 percent.

The report outlines the industry’s effort to demonstrate sustainability through social, economic, environmental and cultural impacts. Other highlights include:

  • Directories can now be recycled in more than 9,000 curbside recycling programs around the country. According to the Paper Industry Association, 87 percent of all Americans have access to a local recycling program.
  • Previous EPA data found that directories represented 0.3 percent of the solid waste stream (compared to 3.2 percent for newspapers and 2.2 percent for office paper). In 2011, the EPA stopped measuring directories separately and included them with newsprint and other mechanical paper, signaling that directories continue to make up a tiny portion of paper in the waste stream. California Connecticut Florida Georgia Hawaii Illinois Texas

"Print, online and mobile search all have environmental impacts," Norton said. "Each of these media offer value to consumers who like to shop at local businesses. We’re committed to offering local search options through all of these media channels so that consumers can find a nearby business however they choose, as long as they choose to buy local."

About the Local Search Association

www . localsearchassociation . org

www . localsearchinsider . com www . YellowPagesOptOut . com

Sophia Hitti

[email protected]

SOURCE Local Search Association

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