Goodman offered three simple steps to small business owners wanting to try engagement marketing. First, business owners need to give a stellar first impression to customers so they will share their experiences on a social network. Second, stay in touch with customers by making sure you’re not forgotten. Ask them to "like" your Facebook page, follow your Twitter feed or sign up for exclusive offers through an email list. Lastly, engage with customers by posting content on your website or social media page that they will like. Get them to read the stories, make a comment or even share the information with family and friends.
To help small business owners grasp the engagement marketing concept, Logix9 offers Web-based tutorials on today’s most popular social media platforms and tools. Establishing a social presence presents business owners as more trustworthy and interested in customer’s needs. Logix9 believes that engagement marketing not only impacts how customers perceive small businesses, but also increases sales and brings in new faces.
Goodman said those are key components you can’t get with other forms of advertising. Advertisers may try to paint a different picture, but when it comes down to it, online marketing simply does not deliver the same results as other traditional methods.
"When customers engage with you, their friends and networks see the Likes, shares, +1s, comments and endorsements – and give them far more credibility than any other marketing message you could ever deliver," she said. "This engagement gives you a surprisingly targeted reach because your customers’ networks are filled with people just like them – people who are also great prospects for you."
In addition to the social media training, Logix9 offers other tools that are helpful to small business owners seeking to develop their engagement marketing skills. The company delivers instruction in Web design, basic HTML, affiliate marketing, email marketing and more. By incorporating engagement marketing techniques and Logix9 training, small business owners are likely to garner positive results.
Logix9.com, a Web-based educational resource, provides instruction to small business owners. The company offers numerous videos that individuals can view on their own time, allowing them to learn without interrupting their schedules. The training modules cover design, Internet marketing (including social media marketing), ecommerce, and more.
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